Currently, there are 1 lakh vlog channels on YouTube out of which I believe 30% are travel vlogs.
Every day 10,000 travel vlog channels are getting added to YouTube. As a result this niche now has become highly competitive.
Today in this article I will tell you about those methods by which you can beat the competition in travel vlogging.
You have to do your own research & experiment so please see this article only as a reference.
Identify Your Target Audience
Before making a travel vlog channel you should try to identify your target audience. For example, if you are targeting the youth then in such cases you can show the local area/places.
Whereas if you are targeting a little lucrative audience then in such cases you should cover cars, hotels, and expensive items in your vlog. Watch various travel vlogging videos & experiment with them to know your interest.
Refer to the below table to understand what type of travel vlogging videos are made by the travel Vloggers in India & Abroad.
Top travel vloggers with their target audience.
Nomadic Indian | Deepanshu Sangwan (Nomadic Indian). He travels from India to Abroad and this is how he makes his YouTube videos covering the local culture of the community. The target audience is those who like to watch Indians with Foreigners. Target audience - teenagers, adults. | |
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Nomad Shubham | Nomad Shubham - Shubham (Nomad Shubham). He travels from one country to another country and in between, he tries to cover his journey which includes people, vehicles, citizens, places & many more. His target audience is generally those who wanted to know about the family & community behavior of a specific place. Target audience - kids, teenagers, adults. | |
Wandering Maniac | Wandering Maniac - Vishnu (Wandering Maniac). He travels from India Abroad. He mainly tries to make his content educative & interesting. So his target audience is those who like to educate themselves with little fun added to it. Target audience - teenagers, students, adults. | |
Immy and Tani | Immy and Tani - These couples cover the Pakistan country. Target audience - People who are interested to know about Pakistan culture. | |
Larissa DSa | Larissa DSa - Larissa in her YouTube channel covers her personal life, and traveling journey. Target audience - Those who are interested in the personal & travel vlogs of that person. | |
Laura Reidd | Laura Reidd - Laura in her YouTube channel covers her personal life, and traveling journey. Target audience - Those who are interested in the personal & travel vlogs of that person. | |
Who Kunal Chugh | Who Kunal Chugh - Kunal Chugh is a person who makes videos like Nomadic Indian & Nomadic Shubham. Target audience - kids, teenagers, adults. |
Your Equipment/Gadgets Vs Your Competitor's Gadgets/Equipment
Gadgets that are used by your top competitors:
In India country, there are a couple of vloggers who are known for their quality content.
Those vloggers include Dimpu's Vlog, Flying Beast, SouravJoshi Vlogs, Jatt Prabhjot, Mumbaiker Nikhil, JS Films, Gaurav Chaudhary, Rimorav Vlogs, Manoj Dey Vlogs, Kritika Goel, Dhruv Rathee Vlogs.
The equipment/gadgets which are used by these vloggers cost around 5 - 10 lakh & even more.
They have a very good knowledge of communication & how to use these gadgets because of which their vlog channels grow.
In vlog channels, only four things majorly decide your growth:
1. Your location,
2. Your gadgets,
3. Your strategy which includes your timing, communication, personality, platform, gadgets & many more.
4. Your research - you should know what your top competitors are doing.
Video Reference - Flying Beast
Insta360 | ₹40,000 | |
---|---|---|
GoPro Hero5 | ₹35,000 | |
Canon EOS | ₹80,000 | |
Sony a7 III | ₹1,70,000![]() | |
DJI Mavic Mini | ₹28,000 | |
Canon EF-S 24mm | ₹15,000![]() | |
Canon EF-S 50mm | ₹30,000![]() | |
| ₹25,000![]() | |
Canon EF 16-35mm | ₹35,000 | |
Rode VideoMic | ₹10,500![]() | |
Gorilla Tripod | ₹4,500 | |
Zhiyun Smooth | ₹12,500![]() | |
Vlogging Bag | ₹4,000 | |
External Sound Card | ₹1,500 | |
OnePlus Nord Buds | ₹3,000![]() | |
Camera Battery | ₹1,000 | |
Mini Camera | ₹900 | |
Graphic Card | ₹25,000 |
What is the reality?
As you have already read that top vloggers like Sourav Joshi & much more use equipment worth lakhs of rupees.
So do you need the same the answer is straight away no? Please read the above-mentioned article & do some of your own research to know better.
Best examples - Here are the top 5 YouTubers who use basic equipment for vlogging but still they are growing.
Discovering Nearby | Basic Vlogging Setup |
---|---|
Visha Khandelwal | Basic Vlogging Setup |
Jatin Varwani | Basic Vlogging Setup |
Kunal Malhotra | Basic Vlogging Setup |
Suyash Aswal | Basic Vlogging Setup |
Your Strategy Vs Your Competitor's Strategy
In order to tackle the competition in vlogging industry, you should have first understood it's the whole game.
So nowadays everybody is making content on YouTube but what about its competitors? So below mentioned are a few websites where you can upload your content after doing your research.
You can choose any of them. These platforms will not only help you to grow your audience but also they will give you more money.
Dailymotion | What is Dailymotion |
---|---|
D.tube | What is D.tube |
Sproutvideo | What is Sproutvideo |
Metacafe | What is Metacafe |
YouTube | No explanation needed |
There are other things that you can include in your video to make it more interesting to the audience like:
1. Explore those places which are not much explored by others like your local area etc.
2. Script - Make sure to write a solid script to make your video appear flawless refer to your competitors to know more.
3. Shots - try to take 360-degree shots, cinematic shots, and drone shots to make your video look very professional & unique.
4. Overall - If you focus on these things for at least 6 months to 1 year then you will surely grow.
A) Production Quality.
B) Script.
C) Shots.
D) Video Editing.
E) Equipments.
F) Research & Development.
Conclusion
So in this article, I have basically mentioned that if you know the right audience to target, if you have good equipment if you continue your work with a strategy then today or tomorrow you will definitely grow.
Tags:
Travel