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While we usually focus on influencer marketing, there are still many other forms of online marketing that businesses use regularly. One of the oldest, yet still highly effective types is email marketing.
As much as email is a comparatively mature technology, email marketing still exists because it works. Over the years, many firms have developed email marketing tools to help automate the process.
Obviously, you would expect to pay for high-level automation, particularly if it saves you time and money.
However, there are quite a few companies that are happy to over a free service for small users.
All the email marketing tools listed here either include a free trial or a free plan for smaller users, usually with a maximum of 2,000 – 2,500 subscribers/recipients.
In most cases, the price then rises proportionally to the number of subscribers and the number of emails that need to be sent each month.
| S.N | Top 10 Free Email Marketing Software |
| 1. | Moosend |
| 2. | HubSpot |
| 3. | Sendinblue |
| 4. | MailerLite |
| 5. | Mailchimp |
| 6. | SendLoop |
| 7. | SendPulse |
| 8. | EmailOctopus |
| 9. | Benchmark Email |
| 10. | CleverReach |
1. Moosend
Free Plan: Up to 1,000 subscribers and unlimited emails per month
Paid plans: Start at $10 per month
Moosend could be an excellent choice for somebody with a small email list, as it allows you to send unlimited emails to 1,000 subscribers per month. You gain access to all Moosend’s features and only begin paying once you exceed that 1,000-subscriber limit (at which point you have built a successful list).
Moosend provides custom sign-up forms to help you build your email list. You can segment your list to help you better target your emails.
Moosend offers a user-friendly drag-and-drop editor with a free template library. It includes multiple tools to help you design your emails.
It provides an entire tool chest of automation, simplifying your emailing process, using a three-step process:
- Select the event that will set the automation in motion
- Set the filter(s) you want for the trigger you selected
- Choose from the list the action to be performed
Of course, you will want to know how successful your email campaigns have been. Moosend includes a comprehensive set of analytics.
2. Hubspot
Free Plan: Free email tools are limited to 2,000 sends per month, with HubSpot branding.
Paid plans: HubSpot’s paid marketing plans start at $480 per year.
HubSpot is best known as a CRM, but they also have a free email marketing tool to support small business transactional email needs. This easy-to-use drag-and-drop tool features a visual editor with pre-built templates to get you ready to go fast. HubSpot’s email marketing service offers native integration with its other marketing tools and provides a centralized database of contacts where you can organize lists, as well as manage and track the performance of your emails.
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3. Sendinblue
Free Plan: Up to unlimited subscribers and 300 emails per day
Paid plans: Start at $25 per month
SendinBlue offers a range of plans aimed at firms at different stages of their growth:
- Free – for those getting started with SendinBlue
- Lite – for new marketers
- Essential – for growing businesses
- Premium – for marketing pros
- Enterprise – for marketers who need more
The Free plan limits users to sending 300 emails per day to unlimited contacts. Higher plans remove the daily sending limit (replacing it with a monthly figure), remove the SendinBlue logo from emails, and expand channels to include Facebook ads, landing pages, and marketing automation.
Users of all plans gain access to a mobile-friendly email designer, an email template library, email and SMS personalization, SMS marketing, and A/B testing.
Sendinblue is the quintessential business marketing platform. It’s more than email and SMS marketing. It offers chat and CRM, and bundles these critical tools alongside marketing automation, persona...
4. MailerLite
Free Plan: Up to 1,000 subscribers and 12,000 emails per month
Paid plans: Start at $10 per month
MailerLite was born in 2010 to give businesses a simple yet powerful email solution to help them grow. It offers a limited free plan for those with fewer than 1,000 subscribers wanting limited features. All the paid plans offer the full feature set (and allow you to send unlimited emails), varying only by the number of subscribers,
You still gain access to many useful features with the free plan, however. These include the drag-and-drop editor, the rich text editor, and the built-in photo editor. You can organize things in their file manager and create mobile-friendly email newsletters. You have access to email automation and advanced segmentation, and unlike some of the competition, MailerLite includes A/B testing in its free plan.
5. TinyLetter
Free Plans: TinyLetter is free
Paid Plans: No paid plans; you can sign up with TinyLetter creator Mailchimp, though.
TinyLetter is entirely free. You can have up to 5,000 contacts—any more and they recommend signing up for Mailchimp. With TinyLetter you can create forms to let people sign up for your email newsletter, complete with a custom background and some branding, but that’s all you get for customization.
The TinyLetter email editor is simple and similar to Medium’s post-editing tool. You simply type out your thoughts, add a bit of formatting, and send it off. You’ll get stats on how many people opened each of your emails, but that’s all. If you’re looking for a simple solution, this is as simple as it gets.
6. SendLoop
Free Plans: You can sign up for a free SendLoop account that offers 10,000 free email credits.
Paid Plans: SendLoop’s paid plans start at $9 per month for up to 500 subscribers and unlimited emails.
SendLoop is a marketing tool that helps you automate your email marketing. You can use it to create and send mobile-friendly emails with SendLoop’s drag-and-drop email builder. When you sign up for a free SendLoop plan you get:
- Unlimited subscriber lists and email campaigns
- Drag-and-drop email builder
- Repeating email campaigns
- Blog (RSS) to email campaigns
- 50+ mobile-friendly email templates
- Full-featured API and webhooks
- Dedicated delivery IP address upon request
- 30-day money-back guarantee, no commitment
- 10,000 free email credits opportunity ($100 value)
- One-to-one support service
You can also easily import emails and contacts from third-party platforms (Gmail, Yahoo, etc.), as well as schedule and preview your emails before sending them.
Plus, you can view your email’s spam score before you send it so you can improve deliverability. SendLoop also boasts excellent list and email management features and professional analytics about your email campaigns.
7. SendPulse
Free Plan: Up to 2,500 subscribers and 15.000 emails per month
Paid plans: Start at $9.85 per month
SendPulse calls itself a multi-channel marketing platform – more than just an email service. With the paid plans, you can coordinate a range of services on the central platform – email, web push, SMS, SMTP, Viber, and Facebook Messenger. You can send different types of messages separately or combine them into autoresponders.
SendPulse splits its plans up by the services you require. For example, it has a free email marketing plan, if you have fewer than 2,500 subscribers and don’t need any professional services.
It also offers a free Web Push service to unlimited subscribers and unlimited web push notifications. Similarly, it provides unlimited free messages on Facebook Messenger. You can send up to 12,000 emails via SMTP or API for free.
Its email marketing is sophisticated, with a drag-and-drop email editor. It includes over 100 ready-made templates. You can use Automation 360 to set up email send-out, web push notifications, and SMS flows depending on variables, events, and the actions your users take.
SendPulse is a multi-channel marketing platform. It places all customer communications channels on one platform, so you can reach your audience through the delivery channel they prefer. These include ...
8. EmailOctopus
Free Plan: Up to 2,500 subscribers and unlimited emails per month
Paid plans: Start at $19 per month
Email Octopus runs via Amazon SES. It offers all the main features required for email marketing and automation. All its plans follow a “fishy” theme, and the name for the free plan is the Shrimp Plan. This plan allows you to run email campaigns only, with the emails including Email Octopus branding. The sending stats are only kept for 90 days. Although Email Octopus permits you to send unlimited emails, Amazon charges you $0.10 for every additional 1,000 emails, once you exceed 62,000 emails per month.
The paid plans (which start with a 10,000-subscriber limit) allow both email and automation, send unbranded emails, and keep the stats forever.
All users have access to email marketing templates. You can also upload your own, with no limits on the number of templates. You can use Email Octopus to send beautifully designed newsletters or simple personalized plain text emails.
You can use their hosted forms, to collect email addresses without any complex integrations or code. Alternatively, you can use their embedded forms or WordPress plugin and collect subscriber information on your website, without writing a line of code.
Email Octopus provides real-time analytics on your campaigns.
EmailOctopus is an email marketing software solution for anyone who’s ever wanted simplicity and performance. From campaign analytics views and granular subscriber interactions to powerful integration...
9. Benchmark Email
Free Plan: Up to 2,000 subscribers and 14,000 emails per month
Paid plans: Start at $13.99 per month
Benchmark Email allows you to send beautiful, responsive campaigns in minutes with customizable email templates. The free starter plan allows you to send email campaigns to up to 2,000 of your subscribers. All paid plans include Automation Pro and personal contact follow-up tools (CRM).
10. CleverReach
Free Plans: Includes up to 250 subscribers and 1,000 emails per month.
Paid Plans: Paid plans start at $30 per month.
CleverReach is an enterprise-level email marketing service that includes features like automation, forms, a campaign calendar, and reports. If your email list is small and you want to make sure you’re GDPR compliant, CleverReach is a great option.
Looking For A Free Email Marketing Service To Scale Your Business?
Selecting the email marketing service that suits you best shouldn’t be a tedious or complex process.
To succeed, you need a tool that offers liberty and adequate features, without any hidden charges. Moreover, it should be easy to master and ideally provide features that have a definite impact on the success of your campaigns, such as A/B testing.
Don’t forget to look at its pricing as a whole as well! Once you outgrow the free plan, you’ll need a trustworthy tested functionality that doesn’t break the bank!
If you’ve made up your mind and want to give Moosend a try, just register for a free account and see for yourself what our platform can do.
Frequently Asked Questions (FAQ)
Here are the most frequently asked questions we’ve been getting in regard to free email marketing software.
Q1. How Can I Send Unlimited Emails for Free?
Based on the tool you select, it’s possible to send a large number of emails even with their free plan/trial. In case you want unlimited free emails for a month, Moosend is the best tool for the job.
Q2. What Features Do I Need to Get Started?
To start your email marketing efforts without compromising, you should opt for a free plan/trial that includes a rich email template library, various different personalization options, the ability to segment your audience, A/B testing for your subject lines and campaigns, and finally, subscription forms to grow your list.