10
| S.N | Social Media Marketing Tools For Small Businesses |
| 1. | Brandwatch (Formerly Falcon.io) |
| 2. | Sendible |
| 3. | AgoraPulse |
| 4. | CreatorIQ |
| 5. | ThoughtLeaders.io |
| 6. | PromoRepublic |
| 7. | Convertkit |
| 8. | SendX |
| 9. | CoSchedule |
| 10. | SEMrush |
1. Brandwatch (Formerly Falcon.io)
Brandwatch is a social media listening, publishing, advertising, measurement, and customer data management platform. It includes a unified calendar, providing a view of all your scheduled content.
You can use Brandwatch’s Campaign Planner to map, create a brief, roll out, and collaborate on campaigns for all social platforms.
Similarly, Brandwatch includes a unified inbox that you can design to combine feeds from Facebook, Twitter, Instagram, LinkedIn, WhatsApp, and YouTube.
Brandwatch is also strong in analytics, and you can track over 600 metrics. You can create your own dashboard to track metrics that matter most to you.
2. Sendible
Sendible’s approach to social media management is a little different compared to most tools. They make use of Services, which are channels or profiles that you create within your Sendible account.
You can select those features you need from a social platform.
You can plan and schedule content either individually or in bulk for all social networks, incorporating images and video where required.
Sendible uses Smart Queues so you can share evergreen content. You set specific times when Sendible will take content items from your Smart Queue and post them on your social accounts.
3. AgoraPulse
AgoraPulse is a fully-featured social media management program. It features a unified inbox that shows your comments, ad comments, mentions, conversations, and reviews relating to each of your social accounts. You can set rules to clean up and organize each account’s inbox automatically.
You can schedule a post simply by clicking on the appropriate time slot in AgoraPulse’s calendar.
However, it also has a bulk publish feature, where you can import a series of posts from a CSV file, RSS feeds, or a group of pictures to transform into posts.
CreatorIQ is an end-to-end platform that starts with influencer discovery. It integrates directly with social platform APIs and analyses over 1 billion public social accounts and their content.
More than 15 million creator accounts are fully indexed on the system. CreatorIQ uses AI to look at all the discrete parts of content that influencers share. The AI assigns each influencer an “Integrity Quotient,” which can help you determine how authentic an audience is.
As you identify potential influencers, CreatorIQ invites them to join your network and onboards them. You effectively create your own marketplace, where you can share aspects of your campaign.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing,
Channels: Facebook, Instagram, Twitter, YouTube, Pinterest, Twitch, Blogs
ThoughtLeaders has two main sections: Intelligence and Internal. In the Intelligence section, you can search for content, brands, or thought leaders (influencers). ThoughtLeaders has data on all three areas and lets you seamlessly switch back and forth between perspectives.
The Internal section allows you to put all the intelligence you’ve gained into action.
In content searches, you can filter your search down to only “likely sponsored” posts.
Key Features: Search/Discovery, Influencer Analysis, Social Listening, Competitor Research,
Channels: YouTube, Podcasts, Newsletters, Blogs
Although PromoRepublic is primarily a social scheduler, like many other social media tools here, it has a more robust design focus than most.
You can design beautiful posts without leaving the app to use separate graphics software. PromoRepublic suggests a suitable posting schedule for each of your social networks, but you can easily modify this.
PromoRepublic comes with 100,000 post ideas, covering a wide range of topics. Most come pre-designed, with eye-catching graphics that you can easily modify and customize to suit your business.
ConvertKit offers an email marketing solution that targets bloggers and eCommerce marketers. It provides subscriber management, segmentation, and form-building capability, along with a basic email editor.
It provides a straightforward way to edit your email list. You can tag individuals, put them in sections, and send emails out that trend specifically to that audience. It has robust automation tools making it easy to send emails to specific audiences. You can apply tags to your subscribers based on their behavior.
Convertkit gives you the fluidity and flexibility desired in email campaign creation and execution. You get great performance and increased productivity, you can use its automation to save time, in ad...
You can use SendX to design, schedule, and track email campaigns and drive sales from your emails. You can build an email list using high-converting email pop-ups, forms, inline forms, and landing pages.
SendX allows you to automate your email marketing with a powerful rules-based interface. This includes automation of user activity, audience segmentation, and more.
SendX is affordable, intuitive email marketing software. You can use it to design, schedule, and track email campaigns and drive sales from your emails. You can upload an opted-in email list, send bro...
Although, on the one hand, CoSchedule is a social media scheduling tool, it offers much more. At its cheapest level, it helps you organize your blog posts and social media.
The higher-priced tiers provide a complete online marketing suite, where you can create and schedule all of your marketing activities. It mainly focuses on organizations that run a blog or at least a frequently changing website.
At its bottom end, it offers an Editorial Calendar for solopreneurs, bloggers, startups, and small businesses. If you have more significant needs, you can subscribe to CoSchedule’s Marketing Suite, which focuses on content marketing.
It helps you publish more content to generate a higher ROI by increasing your existing team’s productive work capacity. You can place any content item into a centralized marketing calendar, including all of the content creation, related social messages, and email promotion.
SEMrush is billed as an “All-in-One” Digital Marketing tool, covering much more than just SEO marketing nowadays.
However, the SEM in the product’s name stands for Search Engine Marketing. SEMrush has expanded to include more than 40 different tools to manage your brand’s online presence.
At its core, SEMrush helps you optimize your website for search engines. It gives you keyword suggestions that you can use when writing blog posts to perform well in search results.
It can tell you how difficult it will be to rank for specific search phrases. It even suggests websites that might be worth approaching for backlinks.
The bottom line
You have reached the end of this blog! These 10 best marketing tools for small businesses are just the start for beefing up your outreach.
Actually, there are hundreds of resources out there for both small and large businesses, but these are an excellent start for acing your digital marketing strategy from all angles.
The ship’s steering wheel is now in your hands, so set sail!